Optimising Page Content for Google

Internet search Engine Optimisation –

The content of a web page is essential in affecting the position. They normally seek out the following factors when analysing a web page for the keywords that are most important. This is essential for search engine optimisation.

Headings

Google gives significance to the words used on the headings on a web site. This really is employed by the programming language used to create web pages (HTML) to make heading in the text stick out. Great usage of headings will help with search hertfordshire SEO engine optimisation.

Keyword prominence

Search results give more weight to keywords located in relation to the remainder at the beginning of a section of text. If there is a paragraph of text then have an HTML heading for each section and it’s better to break this up into sections that are smaller. Every time the search engine sees a heading, it is going to start the prominence criteria again.

Key Word closeness

Search engines like google also attach some importance to keywords are to each other.

Keyword density

How many times a key word or phrase happens on the page when compared with the total quantity of words is defined as the keyword density. Google considers this when ranking a page for a specific word.

When writing copy to get a webpage it is worth it to reduce on the number of redundant words to improve the density of the chosen key words that individuals are optimising for as this helps with search engine optimisation.

Images

Search engines like google are not able to analyse images on a web site and are only able to read text. That is called “Image alt tag” in web programming jargon and refers to the alternate text for the picture.

Hyperlinks

On many web pages there are pieces of text which can be clicked in order to bound to other web pages. This text is generally emphasized and is known as “anchor tags” or “link text”. Google analyses the text used here and use the information to rate the web site.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the importance of using “alt tags” for pictures to input a text description: All of those are essential for search engine optimisation and also have a part to play in getting to the top of the search results for the key words that are essential to us.